Acura Introducing Diesal Cars
In March 2006, the Honda Motor Company celebrated a vital milestone : the twentieth anniversary of their luxury brand, Acura. Made to give Honda backers a luxurious make that they might be proud of, Acura has successfully expanded the organization’s reach way beyond more prosaic models like the Civic and the concord. Today, Acura is a totally different brand than the company that was birthed in 1986. We’ll take a glimpse at Acura’s past, their present line up, and what the next 20 years may bring for this esteemed Japanese automaker.
Back in 1981, Honda saw a break opening up for itself that no-one in Honda’s HQ would have liked to lose out on: building and selling expensive automobiles to American consumers. Mercedes and BMW were both gaining traction in the U.S. as American luxury brands Cadillac and Lincoln sputtered and lost market share. Honda was already receiving widespread shopper acceptance and urgent commend for the 3 models it was then selling in the U.S, so the decision to market dearer and upscale autos was viewed as a robust possibility.
When Honda management made a decision to go with the upscale brand, they did this knowing that the cars would eventually have to stand except for Honda to order the higher prices. Simply selling up market Hondas as Acuras would not work. Instead, each automobile was fitted out and retuned to compete directly against the number one top end cars of that time.
The first two models to be sold as Acuras were the Legend, a V6 powered sedan and coupe, and the Integra, which was fundamentally a three door coupe based on a Honda Civic platform. Later, the NSX two seat dragster was brought out to fight Porsche and the Vigor sedan was introduced to fill the gap between the Integra and the Legend.
Over time, the assorted model names were dropped and replaced by autos with 2 or 3 letter designations. The Vigor became the TL, the Legend became the RL, and the Integra the RSX. Today, the MDX SUV, RSX sport compact, and TSX sedan, join the 3 other models to comprise the current Acura line up. A slightly smaller SUV, the RDX, will be joining Acura’s line up later in 2006.
The future of Acura looks bright in spite of robust worldwide competition. Although Honda jumped into the market a few years before Nissan rolled out it Infiniti division and Toyota its Lexus line, Acura has trailed its Japanese competitors for over a decade now. Some critics have said this misstep has hurt Acura, while others see it as a standard conservative Honda call to expand the Honda brand instead.
Future changes for Acura are dodgy, but model changes will probably include the introduction of diesel powered autos and more hybrid offerings. Some car critics have suggested that Honda has the capacity of outflanking BMW and Mercedes by manufacturing super luxury sedans and sports cars. Renowned Honda quality combined with EU styling, luxury, and engineering have fueled Acura’s success so far. An growth of this theme to even bigger and/or sportier models could vault Acura forward.
Truly, Acura has helped reshape the original perception that many motorists had about the Japanese brands, by delivering vehicles that are high in luxuriousness, tops in engineering, and strong in refinement. If the last twenty years have proved anything it is that fans can expect much more from Acura over the following twenty years. Kudos to the Honda Motor Company for developing a brand that has been so well received.
How fast can your car travel at top speed? Compare you car to some of the fastest cars in the world at thesupercars.org and also have a look at buy used Honda CR-V.
Auto Insurance Quotes | Auto Insurance Quote | Free Auto Insurance Quotes |